1. In the second page of the article, Apple's goal was to build an MP3 player "that would work with Apple's existing iTunes application and would not suck." The article also illustrates how the company set its goals to make the best MP3 player in the market, such as finding the strengths and weakness of the existing MP3 players. They realized they needed to build a MP3 player that could store thousands of songs and be able to fit in your pocket. After the "blueprint phase," the company went on to build models with trial of errors. After building the models, they went on to decide which model was the best. After approving a model, the company went on to build a prototype and find a name for it. The company also went into the issue of music piracy. Afterwards, it initiated the digital crash test to determine the durability of the product and improve if necessary. Afterwards, they started mass-production.
2. The three most important factors I use to evaluate a "perfect thing" is durability, usefullness, and style. I believe a "perfect thing" is a product that is perfectly balanced on factors(durability, price, appearance, etc) that determine the effectiveness of the product.
3. I believe the iPod is overrated because of Apple's reputation. I still think it is an excellent product, but there are other products, such as the Zune, that deserve the reputation of the iPod. Though, I do not have an iPod, one weakness I see is its durability. I have heard stories people breaking their iPods from shallow falls. The greatest strength I see in the product is the ability to use the device with ease, such as navigating throughout the device.
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