1. How to design an urban shopping area effectively was William H. Whyte’s key point in his writing, “City.” He went on to talk about how to design sidewalks, where to locate important accessories (trash bins, benches, advertisement signs, etc), how to use every space effectively, and how to attract customers.
2. Whyte’s ideas are very similar to Norman’s three types of design concepts (visceral, behavioral, and reflective) but both have different smaller ideas. Norman talks more about how to influence customers into buying certain products while Whyte talks more about how to attract customers to certain products.
3. Checklist:
a. How does the urban design (sidewalks, building structures, etc) help the flow of customers?
b. Where are all the accessories (trash bins, benches, signs, etc) located?
c. Is every space used effectively?
d. Are customers easily attracted to stores?
No comments:
Post a Comment